And, to start our series with a flourish #InstagramForAll, we will help you with perfect content to leverage on social media and have a much better interaction with your followers. So, ready?!
You and many other people have already had this question: “What should I post on Instagram?“. This is more common than you think, but we are here to help you. Initially, we have to think that social networks are the main marketing vehicle for companies of all sizes. And Instagram is the biggest of them, being the fastest growing network in Brazil! Otherwise, all over the world!
I believe you have heard in several places that it is necessary to post frequently, original content and, above all, relevant to the audience that follows you. But that's much easier said than done, isn't it? It's often difficult to find inspiration to post every day. It's a big challenge, after all, creativity for every day?! Wow.
But, we'll give you a hand with this. But, first of all, keep this in mind: It's normal to have difficulties. Remember: even the most creative people in the world experience blockages from time to time.
Everyone says that it is essential to post EVERY DAY to make your profile grow and always have content for those who follow you. And, of course, they are right! But the purpose of all this is to make you stand out from the rest, right? A golden tip: Create a calendar of posts, with at least one per day. And, try harder, dare: Make reels, IGTV, stories and something in the feed daily. Keep your profile moving and, remember, Instagram is giving a lot of engagement to video content. So, leave your shyness aside and unleash your creativity, appear on “#foryou darlings”!
The secret is not to leave everything to produce at the time of posting. In addition to being overwhelmed, daily care is necessary for your profile to grow. Always nurturing, caring and creating a connection with your audience. After all, people connect people.
An important thing when creating content for your profile is knowing and understanding your audience, what they are looking for, how they communicate. Knowing exactly how the niche you want to “explore” is super important, there’s no point in having super interesting posts if your audience isn’t interested in the subject. :/
EDITORIAL LINES. WHAT IS IT?
Don't worry, editorial lines are basically the types of posts on your profile. By calmly analyzing the feed, it is possible to notice a pattern in the themes and types of posts.
Defining your “editorial lines” is good to make it easier for you to know what to post on your Instagram. In fact, it is better to distribute all content in that calendar of future publications, as I said before.
TRACK THE STATISTICS OF YOUR POSTS!
It's the best way to know if the editorial lines are pleasing your audience! Another golden tip: Take time to evaluate the interactions on your profile, such as: likes, comments, shares and reach, to start with.
After a while, it will become clearer which themes and types of posts give the best results! ???
INSPIRATIONS: IT’S NOT “COPYING”, IT’S HAVING A BASIS FOR CREATING YOUR CONTENT!
Like I said, there's nothing wrong with seeking inspiration from other profiles, social networks or media formats. But, as stated in the title, it is not copying! This even creates a bad reputation for your profile and your numbers, so nope.
But it's great that you consume legal content from the sector you want to cover, as Lavoisier said: “In nature nothing is created, nothing is lost, everything is transformed”.
STAY UP TO DATE WITH TRENDS OR SO-CALLED “TREND TOPICS”!
The only way to be up to date with everything that is on social media is to be a frequent user of it, follow it and always stay up to date with everything.
There are cases where social media is used “only” to promote the brand, which can lead to pitfalls such as:
Post outdated trends;
Not understanding how a format or resource is used;
Not creating a relationship with other people and brands in your industry.
And these mistakes only make your audience alienated and saturated, after all, it leaves a plastered image of your company trying to look cool on social media. A bit forced, don't you think?! So pay close attention to this!
Well, now that you understand some important points. Let's separate the tips into: stories, reels, feed and interesting things to add! Are ready?! So, let's go!
WHAT TO POST IN STORIES?
This is a more informal format, allowing you to have a faster and more dynamic relationship with your audience. After all, they are only available for 24 hours on the profile. But, what to post?
1. Phrases and Quotes:
The feed doesn't look cool, after all, it's much more visual and you need to have an eye-catching page for your company. But, in stories, phrases and quotes sound good!
Of course, always something related to your brand’s theme. Don't mention Machado de Assis, since you work in IT. Did you understand?! Everything has its right placement!
2. Polls:
This is an AMAZING thing about stories! Through them, you can encourage engagement and even discover important things about your audience.
Ask questions about what they want to see on the profile, what are their favorite products, music... There are countless opportunities within this resource!
3. Swipe Up and Links:
For this feature you need to have more than 10 thousand followers or a verified account, but don't be discouraged!
You can include some CTA's in your feed and direct your audience wherever you want, but if you have this option, a chain icon will appear in the top corner of the screen. Then the magic happens!
Just drag it up and your follower will be sent to the page you want.
4. Discount Codes and Lightning Promotions:
There is an advantage to stories only lasting 24 hours, do you know why?! It's a great opportunity to activate mental triggers of urgency and scarcity for those who follow you.
That's it, creating unusual promotions and codes that ONLY last while the story is live. A great proposal!
Thus, you are achieving two goals at once:
Make sales conversions because your followers don’t want to miss the opportunity;
Encourage your followers to keep an eye on the company's stories, so they don't miss out on the next promotion.
5. Day to day life at the Company:
This is the coolest form of humanization for the public. Giving that personal and more intimate touch to your followers, after all, people connect people.
This can be done by sharing your day with followers. Some examples of interaction:
– Show the processes in the company;
– Make jokes about daily problems like: “Friday and I’m at work”;
– Introduce your team, show who participates in everything;
– Unbox new products in stock;
– Share the company’s achievements;
– Show celebrations, such as a team member’s birthday!
In short, share your routine at the company with your followers. This is, after all, the initial purpose of social networks.
WHAT TO POST IN THE FEED?
The Feed is a more comprehensive place, and can be made up of videos and photos displayed on the profile. Remembering that IGTV and Reels can also contribute to building your feed.
But, let's get to the essentials, the real objective: Captivate your followers through their eyes. But how so?! Exactly, one of the reasons Instagram is one of the biggest social networks is because of how visual it is.
Your feed must have a personality specific to the company, being organized, beautiful and with its own visual identity. After all, it’s your company’s “showcase” on Instagram. It's worth a lot of effort!
1. Industry tips:
You know that content that instructs you in something you didn't even know?! This is the importance of tips and tutorials, after all, these are contents that have incredible performance, and this is not the case today.
Teaching and helping your followers is essential and very relevant, regardless of the sector you operate in, tips can be part of your content. Want to see how?
Clothing stores can teach you how to combine pieces;
Electronics stores can give tips on the best technologies;
Those who provide gardening services can give tips on growing or selecting the best plants for the environment;
Artisans can show the process or give tips on how to use their products;
Doctors can give health and care tips in their specialties.
And so on, just share a little of your knowledge in the area with your audience in a dynamic and very humanized way, there is certainly something you can teach!
2. Demos:
You know those videos where the customer himself demonstrates how good it is to use your company's product?! This is the best way to get around comments and still generate connection between followers.
You can use Instagram to post demonstrations of your products, understand?!
And, even if you work in services, don't discount this tip. Innovate, show your customers the process, the before and after to create more expectations!
3. Your company's processes:
To be quite honest, you would be amazed at the number of people who LOVE seeing certain processes on the internet. From decorating cakes and sweets to cleaning sidewalks with a water jet.
So, it's very likely that there is something interesting in your company's routine that deserves a video.
Many companies post the process of sorting, preparing and packaging orders with messages for each one. It is an opportunity to show affection and attention in each delivery. <3
4. MEMES! (Of course, within your brand theme.)
Companies posting memes? Yes you can, and you should! As long as you can adapt this format to your company’s theme and communication.
Just like trends, you need to decide whether this type of communication is linked to the strategy made for your audience.
And please always stay up to date and use it correctly! The meme, when used wrong, is a shot in the foot of the brand.
5. Milestones, achievements and congratulations:
Did you reach X number of followers? Have sales seen a nice increase? So, this is the time to share and thank your audience for all their achievements. After all, it is thanks to them that you will be able to get where you want.
Furthermore, also focus on commemorative dates! Mother's Day, Father's Day, Easter... This should be part of your schedule, especially with commemorative dates with emotional or social appeal.
WHAT TO POST ON REELS?
This is a more recent feature, but it is still as advantageous as the others. In fact, it's growing and getting a lot of attention on Instagram. With engagement for videos, competing only with Tik Tok.
So this is an amazing opportunity to reach new potential followers! To do this, take advantage of the algorithm: from songs to hashtags, all of this helps to boost your reels and find users who will be interested in it.
1. Trends:
Almost a “sister” of memes, trends follow specific formats and are always linked to audios, filters or aesthetics.
Therefore, you can follow the same advice we give for memes, but the format should still:
Be really current;
Make sense of your company’s communication strategy;
Can be applied to the topic of your sector;
Be used correctly, without breaking format standards.
It is a very common thing to see on social media that companies use trends incorrectly to try to “fit” their sector into the format. But, here's the catch: The format that must fit your sector. Tcharãm!
2. Narrated Videos:
Reels narrated with tips and curiosities combine the best of both worlds: ease and success! It can be a sequence of photos, an accelerated video or even a stock video for users.
3. Guides and Tips:
Just to make it clear: Reels are short videos, lasting approximately 30 seconds, this is the time you have to captivate your audience.
So, tutorials and tips need to be exactly the way users love them: direct, simple and visually beautiful.
Using features like transitions and speeding up videos to show the step-by-step process in a cohesive and quick way is also very effective!
4. TBT (Throwback Thursday):
The famous #TBT is very popular on reels. But, to do this, you need to understand a few things first: These are old videos or photos that are posted exactly on Thursdays!
It's as if it were a day that the entire Instagram took to remember in the past, not bad! 🙂
5. News and Current Topics:
This is something that, of course, you should have already imagined would be here. After all, your followers are interested in current topics in the sector. So if there's something interesting going on, be sure to share it with them!
OH, I STILL HAVE QUESTIONS... SO HERE ARE A FEW MORE TIPS ON WHAT TO POST ON INSTAGRAM!
Instagram is constantly changing, having a wide variety of formats. And countless ways to share content every day!
It is always important that your company follows the development and trends of these tools. After all, to make the most of them, you need to join in from the beginning.
Without further ado, the next tips are intended for other Instagram features, however, they can be applied to the feed, stories and reels. Just unleash your creativity.
1. Lives:
The famous “lives” or live broadcasts are becoming more popular among users every day! A way to interact in an authentic way, whether with lectures, chatting with followers or promoting online events.
It's a GREAT tool for engagement and, above all, it offers the opportunity to get to know your audience more closely.
2. Collaborations with other Profiles:
Engaging with other profiles in the same sector as yours is a very good dynamic, increasing the company's reach and creating bonds between profiles.
But, for those who prefer other options: There are also so-called “influencers”, choosing the niche of their audience and creating good engagement for their company.
3. Collaborations with your followers:
One of the biggest advantages that social networks bring to your company is interaction with the public, so take advantage of this as much as you can!
I'll give you some golden tips now:
Launch challenges and ask users to tag your profile;
Ask them to share photos with your products and include a special company hashtag;
Create a hashtag for the brand’s fans;
Encourage questions and live by answering them live;
Comment on the posts where you were tagged, even if it's just an emoji, it's essential!
4. Tell stories:
Do your followers know how the company was born? Your ideals? What is the inspiration behind your “success”?
Sharing your brand's story and your journey as a professional helps people feel closer to the company, creates that famous “top mind” in your followers and becomes more humanized for everyone.
After all, they can identify with the challenges you faced or be inspired by how you overcame them!
And it doesn't need to be limited to just you, you can share stories of advances and achievements in sectors, biggest names in your field or the history of your company's employees. Stories leave an impression on the public's mind and create a special connection.
CONCLUSION OF OUR ENTIRE SPEECH…
Knowing what to post on Instagram is not the easiest task as it seems, but you don’t need to treat it like a big deal!
With: organization, creativity and persistence, you can achieve everything! Serious! ?
And, if you're still struggling to create your content or how to engage your company on social media. Know that Digicriativa will always have open arms to help you.
Do you already know the digirocket? Our course for social networks. Access and learn how to take off your company or work in social media.
That's all for today, folks!
Next week we will have more content to help you on social media. 😉
Hugs,
#TimeYellow ?