Content marketing is the best way to generate organic traffic for your brand! If executed well, it allows you to depend less and less on media investments to attract an audience to your blog or website.
Designing a content marketing strategy is a challenge for many business owners. We live in an increasingly digital world, this is a fact and always needs to be remembered when drawing up your planning. In this universe, people access information and content in the most varied ways, at their own time and according to their needs. On the other hand, new brands and new products emerge every day, all competing to build a good image and get into the minds of potential customers.
We bring reasons for you to include Content Marketing in your strategy right now. Let's go:
1. Improve relationships with leads and customers.
By developing quality and relevant content for your persona (calm down, we'll explain this concept in a moment), your company is able to relate to its consumers and potential customers (leads) throughout their purchasing cycle and at different moments of contact with the brand.
2. Bring relevant content to nurture leads.
Quality content is very important for nurturing your target audience and, for this, a strong and structured strategy makes a difference. To design this lead nurturing, take advantage of all the channels at your disposal: social networks, landing pages, email marketing, SEO, among many others. And what is the best way to feed these channels? With materials developed thinking about your target audience, the persona, their difficulties, doubts and pains.
3. Solve your visitor's problem
Good content should solve the problem of whoever reads it. Your page visitor should leave feeling like they have understood enough to solve the problem they want.
4. Increase your sales.
And that’s the goal of every company, isn’t it? Bring more sales, which also increases your business’s revenue and profits. And here Content Marketing also plays a fundamental role. When they need a new product and/or service, people tend to remember the brands that have been by their side at all times.
If you are that company that helped her in a time of doubt or indecision, that brought the correct information when she needed it, that was there willing to assist her, the chances are high that your brand will be chosen in a decision making process. purchase. And Content Marketing also helps to motivate a sale. Want examples? How about working on cases and customer testimonials? Explore the advantages of your products and/or services in videos and images? Have you ever thought about it?
5. Work with your customers after-sales.
Do you think the relationship with your customer ends with the closing of the sale? That's where you're wrong. Customer loyalty and recurrence are fundamental to the company's revenue and have a major impact on its results. A satisfied and happy customer is more likely to return, in addition to recommending your brand to other people.
So, is it clear to you what content marketing is and how to do it? This is an excellent technique for attracting leads to your business.
Tell us in the comments =D