ABOUT
Aviação Teresópolis is a company with decades of history and a strong connection with the local community. When we started our partnership, our main challenge was to renew the communication of such an established brand, bringing a new perspective of branding and digital engagement to attract and retain even more customers.
Our work involves the complete management of Aviação Teresópolis' social media, with the aim of modernizing and making communication more dynamic and closer to customers. Through strategic campaigns, informative content and a renewed visual identity, we seek to highlight the values of trust and security that the company has built over the years.
CHALLENGES
Working with a brand as traditional as Aviação Teresópolis brought unique challenges. The company, with decades of history and a strong presence in the lives of local residents, already had a well-established identity. Our challenge was to respect this heritage and, at the same time, bring new energy to the brand's communication, making it more modern and appealing to different generations.
In addition, we had to deal with the public perception of an old brand, showing that Aviação Teresópolis has not only adapted to the new times, but also leads with innovation. It was essential to create a language that would speak to both long-time customers and new users, who seek agility and practicality in digital service.
Solution
To revitalize Aviação Teresópolis’ communication, we developed a strategy that brought modernity to the brand without losing respect for its history. We started with a strategic rebranding that adjusted the visual identity and language, maintaining elements that refer to tradition and introducing modern and attractive components. In this way, we were able to convey both the trust that the company already inspires and a visual freshness that connects with new audiences.
Content was another key aspect of this transformation. We created communication that speaks directly to different customer profiles: valuing history and legacy for long-time customers while highlighting practicality and benefits for new users. Aviação Teresópolis became more present and closer to its audience, with posts that encourage interactions and allow people to share their own experiences with the brand.
To further strengthen our connection with the community, we invested in a digital presence that goes beyond simply communicating services. Interactive campaigns and actions reinforced the role of Aviação Teresópolis as an active part of its customers’ daily lives, increasing engagement and creating a participatory and loyal digital community.
The result is a renewed brand that not only keeps up with the times, but also positions itself in an authentic and impactful way. With significant growth on social media and increasingly solid engagement, Aviação Teresópolis reaffirms its commitment to innovation and to building a history that adapts to the future without losing its roots.
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