ABOUT
We are very happy to have been part of the transformation of M'line, a brand that was born with attitude and purpose, but needed to align its identity with the strength of what it delivers. We rethought everything: name, positioning, visual identity, digital presence.
Our work went beyond design. It was about understanding what M'line represents in people's lives and translating that with truth, authenticity and strategy. A complete project, with branding, social media and a website, for a brand that is not afraid to stand out.
CHALLENGES
M'line's biggest challenge was to move away from the generic. With a previously unmarked name and a visual identity that had no connection with its target audience, the brand needed a complete repositioning to stand out in a competitive market like fitness fashion.
We were challenged to create a new identity that reflected not only style, but performance, confidence and attitude. In addition, we built a content strategy that positioned M'line as an aspirational and desired brand, connecting it with an increasingly demanding and conscious audience.
Solution
Branding:
We created a striking visual identity for M'line, which reflects the brand's strength, elegance and attitude in the world of fitness fashion. The logo, colors and concept were developed to reflect confidence and performance, keeping up with the pace of those who live on the move.
Online Store:
The M'line website was designed as an extension of the brand experience: modern, direct and functional. With intuitive navigation and striking visuals, we created a platform that not only showcases the products, but also strengthens Mline's positioning as a reference in quality fitness fashion.
Social media:
On social media, our mission is to connect M'line with its audience in an authentic and inspiring way. We build a consistent digital presence, with strategic and humanized content that values the brand's differentials, increases engagement and boosts sales.
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Let's do this together!